Where it all began...
LoveRaw founder and former investment banker, Rimi, worked long hours with little job satisfaction - something had to change. Her path led her to the greener pastures of Andalucia, Spain where she discovered an alternative lifestyle and a whole world of organic food. Shopping at regular local farmers markets together with a healthier outlook on life inspired the beginning of LoveRaw, through a passion to spread the power of healthy living.
Determined to prove that healthy, clean food (with no hidden nasties) could still taste delicious, Rimi made endless recipes for friends and family, and along the way discovered the potential health benefits of superfoods. After that, it wasn't long before the first recipes for LoveRaw's bars was born, and the rest, as they say, is history!
