Real Good Ketchup

Real Good Ketchup emerged from a desire to offer a truly better-for-you alternative in the condiment market. Their focus is on creating award-winning ketchup that doesn't compromise on taste, while significantly reducing sugar and salt, and ensuring it's free from common allergens.

Mission and Ethos: Delicious Taste, Better Health, Clean Ingredients

While not explicitly stated as a formal mission statement on their website, the core values and objectives of Real Good Ketchup are evident in their product development and marketing:

• Prioritizing Health: To provide consumers, especially children, with delicious ketchup that supports a healthier diet by significantly reducing added sugar and salt.
• Allergen-Free Commitment: To ensure their products are free from the 14 main allergens, making them safe and accessible for a wider range of dietary needs.
• Natural and Plant-Based: To use high-quality, natural, and plant-based ingredients, avoiding artificial sweeteners, colors, and preservatives.
• Award-Winning Taste: To prove that healthier doesn't mean sacrificing flavour, offering a rich, tomato-forward taste that has garnered industry recognition.
• Social Responsibility: To contribute to broader health initiatives, particularly in schools, and to operate with environmental consciousness.

Key Product Offerings and Nutritional Benefits:

Real Good Ketchup's primary product is its No Added Sugar Tomato Ketchup, which differentiates itself significantly from conventional ketchups:

• No Added Sugar: This is a cornerstone of their offering, utilizing natural, plant-based sweeteners like Xylitol (from sustainable Scandinavian birch & beech woodlands) and Steviol Glycosides (from the stevia leaf). This significantly lowers the sugar content compared to traditional ketchups.
• Reduced Salt: Their recipes contain "over 75% less salt" than regular tomato ketchups (some sources specify 80% less salt). This is crucial for promoting heart health and general well-being.
• Allergen-Free: They are committed to being free from the 14 main allergens, including gluten, dairy, and nuts, making their ketchup suitable for a wide range of dietary requirements and sensitivities.
• Natural Ingredients: Made with a high percentage of tomatoes (88%), spirit vinegar, onion, garlic, and spices, ensuring a "clean label" product.
• Vegan and Paleo/Keto Friendly: The plant-based ingredients make their ketchup suitable for vegan diets, and its low sugar content appeals to those following Paleo or Keto lifestyles.
• Source of Lycopene and Vitamin C: Being tomato-based, it naturally provides Lycopene (a powerful antioxidant) and Vitamin C.
• Dental Health Benefits: The use of xylitol is highlighted as being "good for dental health, less sugar, less fillings."

Sales and Accessibility:

Real Good Ketchup products are available through various channels, making them accessible to consumers seeking healthier condiment options:

• Online Retailers: Available on platforms like Amazon UK.
• Supermarkets/Specialty Stores: Listed at Ocado and Wholefoods Market, indicating availability in larger and health-focused grocery chains.
• Foodservice Market: Real Good Ketchup has expanded into the foodservice market, with a notable "soar in school demand" for its healthier sauce. They are currently supplying their no-added-sugar ketchup to over 200 schools and serving over 50,000 pupils nationwide. This demonstrates their commitment to impacting public health on a larger scale, particularly for children.

Real Good Ketchup Survey

Environmental and Ethical Considerations:

Real Good Ketchup incorporates environmental and ethical considerations into its operations:

• Recyclable Packaging: Their bottles and lids are designed to be recyclable, with clear instructions for consumers to wash and recycle them, contributing to waste reduction.
• Renewable Energy: Their packaging is described as "powered by renewable energy," indicating a commitment to reducing their carbon footprint in manufacturing.
• Social Responsibility: Beyond the health benefits of their products, the company describes itself as a "socially responsible female founder food business," suggesting broader ethical commitments beyond just product ingredients. Their focus on school demand highlights a community involvement aspect by providing healthier choices for children.

Real Good Ketchup stands out in the condiment market by offering a genuinely healthier alternative that is mindful of common allergies, committed to clean ingredients, and contributes to a more sustainable and health-conscious food environment.