Shroot is a UK-based business that specializes in sustainable, "grow-your-own" greeting cards and gifts. The company's mission is to provide an eco-friendly alternative to traditional cards and presents by creating products that are both thoughtful and beneficial to Earth.
The main product line is called "Greens & Greetings" and "Wildflower Wishes." These are unique gifts that double as a greeting card and a planter. The concept is simple yet innovative: a slim, letterbox-friendly pouch that contains seeds and a growing medium. The recipient simply opens the pouch, adds water to the enclosed coir (coconut husk) soil, sprinkles the seeds on top, and places it on a windowsill to watch their plant grow.
Shroot was founded on a strong commitment to sustainability. The company's products are designed to reduce waste and single-use plastic. The pouches themselves are made from a watertight material that can be posted easily and then reused as a plant pot. The growing medium is a compressed coconut coir disc, and all packaging materials, including instructions, are made from recycled or biodegradable paper.
Shroot offers a highly convenient service for sending gifts directly to recipients. Customers can choose to have the product sent to themselves to add a personal message, or they can have it sent directly to the recipient with a message written on their behalf. The company also offers free standard shipping for all orders over £20. Shroot has received an "Award Winning" designation as "Gift of the Year 2022," recognizing its innovative and sustainable approach to gifting.
