What's Fresh

We source the best local produce and bring to your door in South Lanarkshire

Who We Are

The Neilson family started milking cows at Park Farm in 1965! Since then, three generations have developed the business, and What's Fresh signifies the next step in promoting sustainable agriculture and showcasing local produce.

The aim of What’s Fresh organization is to bottle their own quality, fresh milk and deliver to families and businesses in East Kilbride and surrounding areas since customers now rightly want to know the provenance and traceability of their food. 

Their milk only travels a few meters from the farm to the new dairy so they can be completely transparent with their customers and show them exactly where the milk is coming from and how it is processed – even down to meeting the cows!

They’re also prioritizing sustainable packaging and operations. Annual UK emissions from food manufacture, distribution and retail are equivalent to 15 million tonnes of carbon so with low food miles, returnable glass bottles and reduced food waste, we can do our bit to combat that.”

We all know that milk is a nutrient-rich beverage that provides numerous health benefits and essential nutrients for overall well-being.

Here are some of the benefits and health values associated with milk consumption:

1. Excellent Source of Calcium: Milk is one of the best dietary sources of calcium, a mineral vital for building and maintaining strong bones and teeth. Adequate calcium intake during childhood and adolescence is crucial for optimal bone development, while maintaining calcium intake throughout life helps prevent bone loss and osteoporosis.

2. Rich in Protein: Milk contains high-quality protein, which is essential for muscle growth, repair, and maintenance. Protein is also important for supporting immune function, hormone production, and enzyme activity within the body.

3. Vitamins and Minerals: In addition to calcium and protein, milk is a good source of other vitamins and minerals, including vitamin D, vitamin B12, phosphorus, potassium, and riboflavin (vitamin B2). These nutrients play various roles in metabolism, energy production, nerve function, and cell health.

4. Hydration: Milk is composed mainly of water, making it an effective beverage for staying hydrated. Proper hydration is essential for maintaining optimal bodily functions, regulating body temperature, and supporting overall health.

5. Bone Health: Along with calcium, milk provides vitamin D, which is necessary for the absorption of calcium and the maintenance of healthy bones. Vitamin D deficiency can lead to weakened bones, increased risk of fractures, and conditions like osteoporosis.

6. Muscle Recovery: Milk contains a balance of carbohydrates, protein, and electrolytes, making it an effective post-exercise recovery beverage. Consuming milk after physical activity can help replenish glycogen stores, repair muscle tissue, and promote muscle recovery and growth.

7. Weight Management: Some research suggests that consuming dairy products, including milk, as part of a balanced diet may be associated with better weight management outcomes. The protein and calcium in milk can help increase satiety, promote muscle mass maintenance, and support metabolic processes involved in fat breakdown.

8. Heart Health: While debates exist regarding the relationship between saturated fat in dairy products and heart health, some studies suggest that moderate consumption of milk and dairy products may be associated with a reduced risk of cardiovascular disease. Components such as calcium, potassium, and bioactive peptides found in milk may contribute to this potential benefit.

It's important to note that individual responses to milk consumption can vary based on factors such as lactose intolerance, allergies, and dietary preferences. However, for many people, incorporating milk into a balanced diet can provide valuable nutrients and contribute to overall health and well-being.

The organization "What’s Fresh," which focuses on bottling quality, fresh milk and delivering it to families and businesses in East Kilbride and surrounding areas, offers several significant benefits to the community. Some of these benefits are:

1. Access to Fresh, Quality Milk: By providing locally sourced, fresh milk directly from the farm to consumers, What’s Fresh ensures that the community has access to high-quality dairy products. This direct supply chain reduces the time between milk production and consumption, allowing customers to enjoy fresher milk with optimal taste and nutritional value.

2. Transparency and Traceability: What’s Fresh prioritizes transparency in its operations, allowing customers to know exactly where their milk comes from and how it is processed. By offering traceability down to the farm level and even allowing customers to meet the cows, the organization builds trust and confidence in the quality and integrity of its products.

3. Environmental Sustainability: What’s Fresh is committed to sustainable packaging and operations, aiming to reduce its carbon footprint and minimize environmental impact. By using returnable glass bottles, minimizing food miles, and reducing food waste, the organization contributes to environmental conservation efforts and promotes eco-friendly practices within the community.

4. Support for Local Economy: By sourcing milk locally and serving the East Kilbride community and surrounding areas, What’s Fresh supports local farmers and businesses. This direct support helps strengthen the local economy, create jobs, and foster economic resilience within the community.

5. Educational Opportunities: What’s Fresh provides educational opportunities for the community to learn about the importance of food provenance, sustainability, and responsible consumption. Through initiatives such as farm visits, educational materials, and community outreach programs, the organization promotes awareness and understanding of agricultural practices and their impact on health and the environment.

6. Community Engagement: What’s Fresh actively engages with the community, fostering a sense of connection and belonging. By participating in local events, collaborating with community organizations, and soliciting feedback from customers, the organization builds relationships and cultivates a supportive and engaged community around its mission of providing fresh, sustainable milk.

Moreover, there are several ways in which individuals and the community can support the organization "What’s Fresh" and its mission of providing fresh, quality milk while promoting transparency, sustainability, and community engagement:

1. Purchase Their Products: The most direct way to support What’s Fresh is by purchasing their fresh milk and other dairy products. By choosing to buy locally sourced and sustainably produced milk from What’s Fresh, consumers not only enjoy high-quality products but also directly contribute to the success of the organization and its mission.

2. Spread the Word: Word-of-mouth recommendations are powerful. By sharing positive experiences with What’s Fresh products and spreading awareness about the organization's commitment to transparency, sustainability, and community support, individuals can help increase its visibility and customer base.

3. Participate in Community Events: Attend events and activities organized by What’s Fresh, such as farm tours, educational workshops, or community outreach programs. Participating in these events not only provides valuable information and experiences but also demonstrates support for the organization and its initiatives.

4. Provide Feedback: Offer constructive feedback and suggestions to What’s Fresh. Whether it's about product quality, packaging, or community engagement efforts, sharing feedback helps the organization understand customer preferences and continuously improve its offerings and operations.

5. Engage on Social Media: Follow What’s Fresh on social media platforms and engage with their content by liking, commenting, and sharing posts. Social media engagement helps increase the organization's online presence, reach new audiences, and foster a sense of community among supporters.

6. Collaborate and Partner: Explore opportunities for collaboration and partnership with What’s Fresh. Local businesses, community organizations, schools, and government agencies can work together with the organization on initiatives such as educational programs, promotional events, or sustainability projects to amplify impact and benefit the community.

7. Support Sustainable Practices: Embrace sustainable practices in daily life, such as reducing food waste, recycling, and supporting local and environmentally friendly businesses like What’s Fresh. By making sustainable choices, individuals can contribute to a healthier environment and support organizations that prioritize sustainability.

8. Advocate for Local Food Systems: Advocate for policies and initiatives that support local food systems, sustainable agriculture, and small-scale producers like What’s Fresh. By raising awareness and advocating for positive change at the local, regional, and national levels, individuals can help create a supportive environment for organizations that promote transparency, sustainability, and community resilience in food production and distribution.

By actively supporting What’s Fresh through these actions, individuals can contribute to the organization's success and make a positive impact on the community, local economy, and environment.