Your Money Further is a financial resource network and website created by CU Awareness, LLC, a subsidiary of the Credit Union National Association (CUNA). Its core purpose is to educate consumers about the advantages of credit unions and to serve as a central hub for finding and connecting with them.
The website's mission is to empower consumers to make confident financial decisions by providing reliable information and tools. The site operates on three foundational principles:
- Empowered people make financial decisions with confidence.
- Credit unions can help you get more for your money.
- You deserve to be treated like a person, not an account number.
Benefits and Features
It acts as a bridge between consumers and credit unions, providing a variety of benefits:
For Consumers:
- Educational Content: The site offers a robust library of articles, a blog, and other resources on a wide range of financial topics, from setting financial goals to managing debt and understanding credit scores. This content is designed to help consumers become more financially literate.
- Credit Union Locator and Matcher: Users can find a credit union that is right for them using a locator tool that provides detailed information about participating credit unions, including their services, branch locations, and contact information. Some listings even have a direct "join now" function.
- Transparent Offers: Through its collaboration with Union Credit, the website provides a marketplace for pre-approved credit offers from local credit unions, helping users find competitive rates on various loans, including auto, personal, and mortgage loans. This simplifies the process of comparing offers and making informed financial decisions.
For Credit Unions:
- Increased Visibility: By participating, credit unions gain a national platform to increase their visibility and brand awareness. The website helps them reach a broader audience, particularly younger demographics (ages 18-44).
- Membership Growth: Has been shown to be effective in driving membership growth. A 2022 analysis showed that states with a robust participation in the program saw a significant increase in new members.
- Qualified Leads: They attracts millions of visitors annually who are actively looking for financial services, providing credit unions with highly qualified potential members.
In recognition of its effective design and ability to deliver a powerful user experience, Your Money Further won the dotCOMM Platinum Award for Best Financial Website in 2022.
