Rela Artwork Solutions is a social venture that reimagines the way people interact with and access art. Founded on the principle of creative necessity, the company was born out of a desire to solve a dual problem: the common struggle of artists to find venues to display their work, and the difficulty people face in finding and purchasing original, local art for their homes and offices. Rela operates with a mission to create consistent revenue for artists while transforming any space into a decentralized, functioning gallery.
The Problem and the Solution The traditional art market presents significant barriers for both artists and art lovers. For artists, exhibition opportunities can be rare and intermittent, often lasting for only a month. This means a vast amount of quality artwork remains in storage, unseen by the public. For individuals and businesses, the process of sourcing original art can be intimidating, expensive, and logistically challenging, often leading them to opt for generic, mass-produced decor.
Rela's business model directly addresses these issues. By offering a subscription service, they remove the barriers of high cost and complex logistics, making it easy for anyone to access and enjoy original, local art. The company handles all the details—from curation and delivery to professional installation and rotation—making the process effortless for the subscriber.
How the Service Works Rela offers a straightforward, three-step process for its clients:
Rela offers several services beyond its core subscription model, including custom commissions and art sourcing for commercial and residential purchases.
Supporting the Artist Community At its core, Rela is an artist-centric organization. It provides a free program that empowers local artists to earn consistent monthly income from their work. When a piece is displayed in a subscribed space, the artist is paid each month it is on view. This model provides a vital, passive income stream that is often missing from an artist's career.
The company also handles the logistics of transportation and installation, freeing up artists to focus on their creative work rather than the business side of art. Rela operates on a non-exclusive basis, allowing artists to continue working with galleries and other channels while benefiting from the increased visibility and earning potential that Rela provides. The company also offers "sharable content" about each artist, helping to promote their work and story within the community.
