Newman's Own's impact extends beyond its financial contributions. It served as a groundbreaking example of a for-profit business with a strong social mission. Prior to Newman's Own, social enterprises primarily existed within the realm of non-profit organizations or charitable efforts. Newman's Own broke new ground demonstrating that a for-profit business model could be equally effective in addressing social needs. This innovative approach, coupled with Newman's star power, significantly increased public awareness of social enterprise as a viable path for creating positive change.